Ban on female models hits advertising industry hard

PESHAWAR • Following an undeclared ban on the billboards featuring the women models in this historic Pakistani city, the advertising industry here has incurred huge losses, market sources here say.
An official associated with mega advertising firm says that advertising remained lacklustre, as the mega hoardings in city continued to wear the bleak look over the past month.
He said about 90 of the 100-mega billboard installed at various eye-catching sites at the city roadsides and squares remained without skins, incurring over eight million rupees loss to the advertising industry operating in the provincial metropolis.

However, he criticizes the decision of the district set up, saying the previous government-led by a conglomerate of six politico-religious parties had given them a prior notice and deadline for removal of the billboards depicting women model, but the sitting rulers succumbed to the warning of a particular group and went against such hoardings all of sudden.